Appealing to Your Audience

Source of advertisement: here

1. Who is the speaker of this advertisement?
The Canadian Coalition for Influenza Immunization is the speaker of this ad. I know this because their name is plastered right on the picture.

2. Who is the speaker's intended audience?
The intended audience is every person who is of age to get a flu shot.

3. How do I know who the audience is?
I know that the speaker trying to target all persons because in the photo on the advertisement, there are people of all ages represented. It is also important for people to get the flu shot not only so that they will not get the flu, but also so that they will not spread the flu virus.

4. How has the audience influenced the speaker's choice of argumentative strategies?
Because the audience includes all persons, the advertisement chose to use a logical strategy to scare people into getting the flu shot. They use logic reasons in their first sentence by threatening death and serious illness. Obviously people would feel scared by this, which makes the advertisement successful.