source: here
The Unfinished Claim
source: here
The "We're Different And Unique" Claim
source: here
The "Water is Wet" Claim
source: here
The "So What" Claim
source: here
The Vague Claim
source:here
The Endorsement or Testimonial
source: here
The Scientific or Statistical Claim
source: here
The "Compliment the Customer" Claim
source: here
The Rhetorical Claim
source: here
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