
source: here
The Unfinished Claim

source: here
The "We're Different And Unique" Claim

source: here
The "Water is Wet" Claim

source: here
The "So What" Claim

source: here
The Vague Claim

source:here
The Endorsement or Testimonial

source: here
The Scientific or Statistical Claim

source: here
The "Compliment the Customer" Claim

source: here
The Rhetorical Claim

source: here
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